Bundle It All

The idea came from a simple thought: planning a trip should feel as exciting as taking one. Instead of showing the end result, we leaned into the imagination phase, where anything is possible.

We built a surreal, dreamlike world where destinations, product features, and UI don’t just exist, they interact. Everything starts to come together, layer by layer, until it naturally bundles into one iconic yellow suitcase.

It’s a visual way of expressing what Expedia actually does, bringing everything into one place, and landing on a clear, ownable idea: the one place you go to go places.