EXPEDIA x MATTEL (SUPER BOWL LX)
Going Places with Ken
When Ken decides to see the world, he uses Expedia, “The one place you go to go to places” to simplify his entire travel journey, from flights to hotels to vacation rentals, to cars.
Stop motion moves Ken seamlessly across destinations while always keeping Expedia at the center of the story. Across wardrobe, props, edit, and post, every craft decision aligned to a single goal: make audiences forget they’re watching a doll and instead a traveler discovering how effortless it is to book everything with Expedia.
500MM+ Youtube Views - #1 Youtube’s Most Watched SB Ad
1.4B+ Earned Impressions
Agency
Expedia Global
Client
Expedia & Mattel
Role
Concepting, Art Direction, Creative Direction
Team
ECD • Alyssa Georg
CD • Anne Sanguinetti
ACD • Jac Robertson
Produced by BUCK
Directed by Drew Hodges & Roberti Bisi
Contact me.
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✉️ niccocs@gmail.com
🌴 Los Angeles, California