EXPEDIA x MATTEL (SUPER BOWL LX)

Going Places with Ken

When Ken decides to see the world, he uses Expedia, “The one place you go to go to places” to simplify his entire travel journey, from flights to hotels to vacation rentals, to cars.

Stop motion moves Ken seamlessly across destinations while always keeping Expedia at the center of the story. Across wardrobe, props, edit, and post, every craft decision aligned to a single goal: make audiences forget they’re watching a doll and instead a traveler discovering how effortless it is to book everything with Expedia.

500MM+ Youtube Views - #1 Youtube’s Most Watched SB Ad
1.4B+ Earned Impressions

Agency
Expedia Global

Client
Expedia & Mattel

Role
Concepting, Art Direction, Creative Direction

Team
ECD • Alyssa Georg
CD • Anne Sanguinetti
ACD • Jac Robertson

Produced by BUCK
Directed by Drew Hodges & Roberti Bisi

 Contact me.

  • ✉️ niccocs@gmail.com
    🌴 Los Angeles, California